- Design is the method of putting form and content together…
Design is so simple, that's why it is so complicated
- Paul Rand - It is the purpose of advertising to make the reader say,
'I believe I'll buy one when I'm shopping tomorrow'
- Morris Hite - The talent for discovering the unique and marketable characteristics of a
product and service is a designer's most valuable asset
- Primo Angeli - Good design, at least part of the time, includes the criterion of being direct in
relation to the problem at hand - not obscure, trendy, or stylish
- Ivan Chermayeff - Design, in its broadest sense, is the enabler of the digital era - it's a process
that creates order out of chaos, that renders technology usable to business
- Clement Mok - Two-thirds of companies who ignore design have to compete mainly on price. In companies where design is integral, just one-third compete mostly on price
- The Design Council - Design is a plan for arranging elements in such a way
as best to accomplish a particular purpose
- Charles Eames - Graphic design is the paradise of individuality,
eccentricity, heresy, abnormality, hobbies and humours
- George Santayana - You can't invent a design. You recognize it, in the fourth dimension.
That is, with your blood and your bones, as well as with your eyes
- D.H. Lawrence - There is saying among prospectors: 'Go out looking for
one thing, and that's all you'll ever find'
- Robert Flaherty - A common mistake that people make when trying to design something
completely foolproof is to underestimate the ingenuity of complete fools
- Douglas Adams - Design means being good, not just looking good
- Clement Mok - Any intelligent fool can make things bigger, more complex, and more violent.
It takes a touch of genius… to move in the opposite direction
- Albert Einstein - Design Council research has found that every £100 a business
spends on design increases turnover by £225
- The Design Council - I saw the angel in the marble and carved until I set him free
- Michelangelo - Design is in everything we make, but it’s also between those things. It's a mix
of craft, science, storytelling, propaganda, and philosophy
- Erik Adigard - 80% of design-led businesses have opened up in new markets in the last
3 years whereas only 42% of UK businesses overall have done so
- The Design Council - Good design begins with honesty, asks tough questions, comes
from collaboration and from trusting your intuition
- Freeman Thomas - 83% of companies in which design is integral have seen their
market share increase, compared to the UK average of 47%
- The Design Council - The link between success and design has never been stronger. Britain's fastest
growing companies are using design to drive their businesses forward
- The Design Council - Designers can create normality out of chaos; they can clearly communicate ideas
through the organising and manipulating of words and pictures
- Jeffery Veen
Getting started
Use our 6-point plan to brief us for your project:
Positioning: How would you like your business/organisation to be perceived? What’s your image? How are you different?
Put your project into context: We’ll want to know what you are trying to achieve with our graphic design services. What problem are you trying to solve? Who are you trying to reach?
Take a step back: The best solution may not be what you initially had in mind. Our evaluation of your needs and aspirations may well lead down a new path and we will certainly stretch your creative horizon – after all that’s why you approached a professional designer in the first place! Try to remain open-minded and remember the best solution for your market may not necessarily be the one that matches your own personal tastes.
Be prepared for feedback, both positive and negative, on the existing presentation of your products and services. We will assess the content, pictures, imagery and copy used to present your company and ask if they successfully fulfill your core objectives.
Communicate: tell us about the wider business implications of the project and make us aware of any other suppliers working on different aspects of the venture, so we can ensure a coherent approach.
Test and target: Where possible ask the opinion of customers or members of your target audience for comments and input. Understanding your audience and their needs will only improve the impact your project will have.
