- 80% of design-led businesses have opened up in new markets in the last
3 years whereas only 42% of UK businesses overall have done so
- The Design Council - Design is in everything we make, but it’s also between those things. It's a mix
of craft, science, storytelling, propaganda, and philosophy
- Erik Adigard - Designers can create normality out of chaos; they can clearly communicate ideas
through the organising and manipulating of words and pictures
- Jeffery Veen - A common mistake that people make when trying to design something
completely foolproof is to underestimate the ingenuity of complete fools
- Douglas Adams - Any intelligent fool can make things bigger, more complex, and more violent.
It takes a touch of genius… to move in the opposite direction
- Albert Einstein - Good design begins with honesty, asks tough questions, comes
from collaboration and from trusting your intuition
- Freeman Thomas - Design, in its broadest sense, is the enabler of the digital era - it's a process
that creates order out of chaos, that renders technology usable to business
- Clement Mok - Design Council research has found that every £100 a business
spends on design increases turnover by £225
- The Design Council - Good design, at least part of the time, includes the criterion of being direct in
relation to the problem at hand - not obscure, trendy, or stylish
- Ivan Chermayeff - The link between success and design has never been stronger. Britain's fastest
growing companies are using design to drive their businesses forward
- The Design Council - I saw the angel in the marble and carved until I set him free
- Michelangelo - Design is a plan for arranging elements in such a way
as best to accomplish a particular purpose
- Charles Eames - There is saying among prospectors: 'Go out looking for
one thing, and that's all you'll ever find'
- Robert Flaherty - Design is the method of putting form and content together…
Design is so simple, that's why it is so complicated
- Paul Rand - Graphic design is the paradise of individuality,
eccentricity, heresy, abnormality, hobbies and humours
- George Santayana - 83% of companies in which design is integral have seen their
market share increase, compared to the UK average of 47%
- The Design Council - Design means being good, not just looking good
- Clement Mok - The talent for discovering the unique and marketable characteristics of a
product and service is a designer's most valuable asset
- Primo Angeli - It is the purpose of advertising to make the reader say,
'I believe I'll buy one when I'm shopping tomorrow'
- Morris Hite - You can't invent a design. You recognize it, in the fourth dimension.
That is, with your blood and your bones, as well as with your eyes
- D.H. Lawrence - Two-thirds of companies who ignore design have to compete mainly on price. In companies where design is integral, just one-third compete mostly on price
- The Design Council
Corporate design
First impressions count. That’s why every element of your corporate image is so important. Often it’s a logo, business card or web site that gives the first impression of who you are – so communicating the right image is the most important tool for establishing identity.
We can create an individual and distinctive logo that’s perfectly in tune with your target market while communicating the company’s personality to staff, suppliers and the world at large.
We provide a fixed-price approach to logo development – giving you a range of options to choose from. After development of your chosen route we can apply your new image to all vehicles, signage, stationery and corporate literature ensuring a consistent style and uniform approach.
An image... is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service. - Daniel Boorstin
