- The talent for discovering the unique and marketable characteristics of a
product and service is a designer's most valuable asset
- Primo Angeli - Any intelligent fool can make things bigger, more complex, and more violent.
It takes a touch of genius… to move in the opposite direction
- Albert Einstein - Two-thirds of companies who ignore design have to compete mainly on price. In companies where design is integral, just one-third compete mostly on price
- The Design Council - Design is a plan for arranging elements in such a way
as best to accomplish a particular purpose
- Charles Eames - 83% of companies in which design is integral have seen their
market share increase, compared to the UK average of 47%
- The Design Council - Design, in its broadest sense, is the enabler of the digital era - it's a process
that creates order out of chaos, that renders technology usable to business
- Clement Mok - I saw the angel in the marble and carved until I set him free
- Michelangelo - You can't invent a design. You recognize it, in the fourth dimension.
That is, with your blood and your bones, as well as with your eyes
- D.H. Lawrence - Design Council research has found that every £100 a business
spends on design increases turnover by £225
- The Design Council - Good design begins with honesty, asks tough questions, comes
from collaboration and from trusting your intuition
- Freeman Thomas - Designers can create normality out of chaos; they can clearly communicate ideas
through the organising and manipulating of words and pictures
- Jeffery Veen - A common mistake that people make when trying to design something
completely foolproof is to underestimate the ingenuity of complete fools
- Douglas Adams - It is the purpose of advertising to make the reader say,
'I believe I'll buy one when I'm shopping tomorrow'
- Morris Hite - Graphic design is the paradise of individuality,
eccentricity, heresy, abnormality, hobbies and humours
- George Santayana - The link between success and design has never been stronger. Britain's fastest
growing companies are using design to drive their businesses forward
- The Design Council - Good design, at least part of the time, includes the criterion of being direct in
relation to the problem at hand - not obscure, trendy, or stylish
- Ivan Chermayeff - There is saying among prospectors: 'Go out looking for
one thing, and that's all you'll ever find'
- Robert Flaherty - 80% of design-led businesses have opened up in new markets in the last
3 years whereas only 42% of UK businesses overall have done so
- The Design Council - Design is the method of putting form and content together…
Design is so simple, that's why it is so complicated
- Paul Rand - Design is in everything we make, but it’s also between those things. It's a mix
of craft, science, storytelling, propaganda, and philosophy
- Erik Adigard - Design means being good, not just looking good
- Clement Mok
Creative copy
Creating powerful headlines and merging these into captivating copy is as much an art as design itself. With years of experience writing for trade magazines, consumer media, advertising campaigns and web sites, our in house copy creative can give your message instant impact and readability. What’s more, with 15 years in FMCG marketing & PR experience, we know what it takes to get your message across.
If you are going to invest in how your literature looks, then make sure that once you’ve got your customers’ attention, they stop, read and understand your message. Professional copy will ensure this happens and make your customers eager to find out more.
Because many designers write and design together, the resulting product is far more focused on a vision of what will work with particular users. This approach also has management advantages: 'drafts' (and revisions) normally appear faster, and sometimes cost less than doing two jobs separately and trying to synchronise them. - Sue Walker and Mark Barratt for The Design Council.
