- Design Council research has found that every £100 a business
spends on design increases turnover by £225
- The Design Council - 80% of design-led businesses have opened up in new markets in the last
3 years whereas only 42% of UK businesses overall have done so
- The Design Council - Design is a plan for arranging elements in such a way
as best to accomplish a particular purpose
- Charles Eames - Design is the method of putting form and content together…
Design is so simple, that's why it is so complicated
- Paul Rand - Design, in its broadest sense, is the enabler of the digital era - it's a process
that creates order out of chaos, that renders technology usable to business
- Clement Mok - I saw the angel in the marble and carved until I set him free
- Michelangelo - Design is in everything we make, but it’s also between those things. It's a mix
of craft, science, storytelling, propaganda, and philosophy
- Erik Adigard - It is the purpose of advertising to make the reader say,
'I believe I'll buy one when I'm shopping tomorrow'
- Morris Hite - Two-thirds of companies who ignore design have to compete mainly on price. In companies where design is integral, just one-third compete mostly on price
- The Design Council - Designers can create normality out of chaos; they can clearly communicate ideas
through the organising and manipulating of words and pictures
- Jeffery Veen - The link between success and design has never been stronger. Britain's fastest
growing companies are using design to drive their businesses forward
- The Design Council - 83% of companies in which design is integral have seen their
market share increase, compared to the UK average of 47%
- The Design Council - There is saying among prospectors: 'Go out looking for
one thing, and that's all you'll ever find'
- Robert Flaherty - Good design begins with honesty, asks tough questions, comes
from collaboration and from trusting your intuition
- Freeman Thomas - You can't invent a design. You recognize it, in the fourth dimension.
That is, with your blood and your bones, as well as with your eyes
- D.H. Lawrence - The talent for discovering the unique and marketable characteristics of a
product and service is a designer's most valuable asset
- Primo Angeli - Good design, at least part of the time, includes the criterion of being direct in
relation to the problem at hand - not obscure, trendy, or stylish
- Ivan Chermayeff - Graphic design is the paradise of individuality,
eccentricity, heresy, abnormality, hobbies and humours
- George Santayana - A common mistake that people make when trying to design something
completely foolproof is to underestimate the ingenuity of complete fools
- Douglas Adams - Design means being good, not just looking good
- Clement Mok - Any intelligent fool can make things bigger, more complex, and more violent.
It takes a touch of genius… to move in the opposite direction
- Albert Einstein
Branding & image development
Whether it’s a new product or evolution of an existing brand, we can guide you through the options and apply your chosen imagery to all corporate communication.
Investment in your brand is crucial to business success and if it’s time to take a fresh look at your markets and identity, the chances are it’s time to review and develop your imagery.
Evolving a brand image keeps your logo in tune with the times and helps keep you ahead of the game. Whether it’s a few tweaks here and there or a complete redesign for re-launch, we can help every step of the way.
Fast growing businesses see design as the second most important ingredient to success. - The Design Council Design in Britain Report 04-06
