- Design means being good, not just looking good
- Clement Mok - I saw the angel in the marble and carved until I set him free
- Michelangelo - Any intelligent fool can make things bigger, more complex, and more violent.
It takes a touch of genius… to move in the opposite direction
- Albert Einstein - You can't invent a design. You recognize it, in the fourth dimension.
That is, with your blood and your bones, as well as with your eyes
- D.H. Lawrence - The talent for discovering the unique and marketable characteristics of a
product and service is a designer's most valuable asset
- Primo Angeli - There is saying among prospectors: 'Go out looking for
one thing, and that's all you'll ever find'
- Robert Flaherty - Good design, at least part of the time, includes the criterion of being direct in
relation to the problem at hand - not obscure, trendy, or stylish
- Ivan Chermayeff - Design is in everything we make, but it’s also between those things. It's a mix
of craft, science, storytelling, propaganda, and philosophy
- Erik Adigard - The link between success and design has never been stronger. Britain's fastest
growing companies are using design to drive their businesses forward
- The Design Council - Design is a plan for arranging elements in such a way
as best to accomplish a particular purpose
- Charles Eames - Two-thirds of companies who ignore design have to compete mainly on price. In companies where design is integral, just one-third compete mostly on price
- The Design Council - Designers can create normality out of chaos; they can clearly communicate ideas
through the organising and manipulating of words and pictures
- Jeffery Veen - It is the purpose of advertising to make the reader say,
'I believe I'll buy one when I'm shopping tomorrow'
- Morris Hite - Graphic design is the paradise of individuality,
eccentricity, heresy, abnormality, hobbies and humours
- George Santayana - 80% of design-led businesses have opened up in new markets in the last
3 years whereas only 42% of UK businesses overall have done so
- The Design Council - A common mistake that people make when trying to design something
completely foolproof is to underestimate the ingenuity of complete fools
- Douglas Adams - Design is the method of putting form and content together…
Design is so simple, that's why it is so complicated
- Paul Rand - Design Council research has found that every £100 a business
spends on design increases turnover by £225
- The Design Council - Design, in its broadest sense, is the enabler of the digital era - it's a process
that creates order out of chaos, that renders technology usable to business
- Clement Mok - 83% of companies in which design is integral have seen their
market share increase, compared to the UK average of 47%
- The Design Council - Good design begins with honesty, asks tough questions, comes
from collaboration and from trusting your intuition
- Freeman Thomas
Advertising campaigns
Advertising is one of the most widely used of the marketing tools, yet frequently is the one that is given the least thought. Who do you want to reach? What do you want them to know? And, most importantly, how will you make your customers pause to read your advert in the first place?
This is where powerful copy and great design come into their own. With both copy and design creative in house we can deliver striking solutions that will get your advert noticed. And, most importantly, our experience in advertising and marketing means we can build in the essential cues that will motivate your customers to find out more.
Advertising doesn’t have to be expensive, but it does have to be targeted. Whether it’s a one off advert or an ongoing campaign, let us show you how to make the most of your budget.
It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow' ... - Morris Hite
