Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius… to move in the opposite direction - Albert Einstein
Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humours - George Santayana
Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition - Freeman Thomas
You can't invent a design. You recognize it, in the fourth dimension. That is, with your blood and your bones, as well as with your eyes - D.H. Lawrence
I saw the angel in the marble and carved until I set him free - Michelangelo
Designers can create normality out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures - Jeffery Veen
Two-thirds of companies who ignore design have to compete mainly on price. In companies where design is integral, just one-third compete mostly on price - The Design Council
Design Council research has found that every £100 a business spends on design increases turnover by £225 - The Design Council
Design, in its broadest sense, is the enabler of the digital era - it's a process that creates order out of chaos, that renders technology usable to business - Clement Mok
80% of design-led businesses have opened up in new markets in the last 3 years whereas only 42% of UK businesses overall have done so - The Design Council
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools - Douglas Adams
The talent for discovering the unique and marketable characteristics of a product and service is a designer's most valuable asset - Primo Angeli
It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow' - Morris Hite
Design means being good, not just looking good - Clement Mok
The link between success and design has never been stronger. Britain's fastest growing companies are using design to drive their businesses forward - The Design Council
There is saying among prospectors: 'Go out looking for one thing, and that's all you'll ever find' - Robert Flaherty
83% of companies in which design is integral have seen their market share increase, compared to the UK average of 47% - The Design Council
Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure, trendy, or stylish - Ivan Chermayeff
Design is the method of putting form and content together… Design is so simple, that's why it is so complicated - Paul Rand
Design is in everything we make, but it’s also between those things. It's a mix of craft, science, storytelling, propaganda, and philosophy - Erik Adigard
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose - Charles Eames